CelebrityPitch

Robin Thicke and Paula Patton Make Babies And Mix Drinks With Remi Martin - Celebrity Endorsements

Robin Thicke and real-life wife Paula Patton are heating things up in the the first ever Remy Martin spot.  The integration of real-life celebrity couples is a great move. While it can be risky in Hollywood’s volatile marriage market, using an actual couple creates a real conversation, rather than tossing together a couple of famous faces that seem like they'd make beautiful babies. The fact that Thicke and Patton are a couple can make you forget the unforgivably cheesy "bottle as a building" shot at the end of the spot.

Messi, Drogba, Lampard, Aguero, Wilshere, Torres Kick In The Mix For Pepsi - Celebrity Endorsements

I'm not sure if it’s the excitement of the EURO Cup, the fact that I've been a "Kun" Sergio Agüero fan for over 3 years (and happy to see his personal brand getting high profile Celebrity Endorsement deals), or the fact that it features the Calvin Harris song Let's Go Featuring NE-YO, but I love this spot. It’s energetic, star-packed and combines Pepsi's music strategy with the marketing power of international football. Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard, Sergio Agüero and Jack Wilshere are the elite athletes of the pitch and Pepsi is the only brand to unite such a powerful and dynamic group of the world's most popular sport.

Pepsi knows marketing, despite this year's Super Bowl commercial, and this is a perfect example.

Kim Kardashian Parties With Midori - Celebrity Endorsements

Last week we featured this ad in the Weekly RoundUP of US Weekly advertisments that featured Celebrity Endorsements.  Midori, a melon-flavored liquor, prominately and proudly features Kim Kardashian as the focal point of the page.  Great job here to try and make the 1978 brand relevant to the party scene.  In a world that was once full of cherry bombs and appletinis, a melon flavored liquor seems to have missed its opportunity to be the fruity beverage for want-to-be socialites everywhere.

Using Kim Kardashian as a brand ambassador is a fantastic way to get instant credibility as the party girl's beverage of choice. Midori is not trying to be a sophisticated option for the well-educated imbibing consumer. Instead, it's yelling out to the girl, "drink me and you'll have fun." Too many adult beverage companies try to take the high road. The fact that Midori know its place is a breath of fresh air.

Being John Malkovich With Apple's Siri - Celebrity Endorsements

Far and away the BEST Siri ad out there - beating out the Samuel L Jackson and Zooey Daschanell versions - the Siri ad featuring John Malkovich effortlessly exhibits Malkovich's dry humor while displaying Siri's amazing functionality.

John Malkovich is an acquired taste, but most viewers/consumers can appreciate his laid-back, off-beat humor in this spot. His natural demeanor perfectly communicates the notion that Siri is as simple as talking to a person.

Weekly RoundUP: US Weekly - Celebrity Endorsements

In 164 Pages FULL of Celebrities, only 4 Ads contained Celebrity Endorsements:

 

David Beckham Makes Music For Samsung - Celebrity Endorsements

David Beckham, Samsung's Olympic Games Ambassador, plays to the beat of Beethoven with a little help from the Galaxy note and the phone's "S Pen."  Gimmicky, yes, but interesting nonetheless - mostly because of Beckham's famous face.  These types of stunts in ads do tend to become less impressive as technology and creative camera angles can make anything seem possible.  That's why using celebrities can really help ads stand out.

What I like here is the simplicity of the classic soccer balls being kicked by Beckham at drums - all while keeping his shirt on (which is rare for the soccer star).  The spot showcases a good use of Beckham's true talent and doesn't force him into the spot, rather it makes him a key focus with a slightly interesting twist. 

However, when Beckham posts to Facebook from his Galaxy at the end of the spot, it only has me wondering why this man doesn't have a twitter page.  Get with it Becks.  Any good Celebrity Endorsement deal NEEDS to include Twitter - it's the only way to help brands have a real conversation and convert FANS into Customers.

Jane Adds Gilles For Trop 50 Ad - Celebrity Endorsements

Jane Krakowski and Trop 50 further their Celebrity Endorsement deal with the inclusion of Gilles Marini (the guy from Sex in the City - The movie, Dancing With The Stars, Brothers and Sisters).  Tropicana does a nice job of alluding to one of Gilles' most well-known skills: his dancing.  It’s not awkward, but a natural integration that says who he is without having to call it out exactly.

Beyond that, and even if views don't recognize him, he's just a good-looking guy in the spot - an object of Jane's desire - that probably didn't cost MUCH more than a regular actor.  Worth the buzz/recognition to include Gilles - especially if he gets picked up with Cheryl Burke for Dancing With The Stars All-Stars.

Cee Lo Escapes To Las Vegas - Celebrity Endorsements

Las Vegas Tourism got it right by aligning with Cee Lo Green in their new TV campaign.  Cee Lo is a true innovator and represents anything and everything that's new, exciting and slightly off.  This is probably why he has a new exclusive deal to perform from August to December for a Planet Hollywood residency program...and that makes this integration that much better.  If Vegas is good enough for one of today's hottest and most relevant stars, why wouldn’t it be good enough for the common tourists?

Heidi Klum Clear (s) The Hair - Celebrity Endorsements

Clear, a Unilever brand that’s been around in many other parts of the world for years, introduces itself as a new brand with Celebrity Endorser Heidi Klum.  Great alignment here.  Heidi is the face of top fashion, and she's a trusted advisor, which makes her more than a valuable endorser.

Clear, however is not a "new" brand. In fact, its celebrity endorsers around the world include Cristiano Ronaldo (Clear for Men) and Nicole Scherzinger.  So, not exactly new, but noteworthy...thanks to Heidi Klum.

Rachel Bilson's Magnum Size Celebrity Endorsement - Celebrity Endorsements

Rachel Bilson has served as Magnum's Celebrity Endorser for over a year.  But has Bilson succeeded  in helping the majorly successful  British brand stand out?  I remember Magnum from the Spice Girls.  They always referenced the brand as their not-so- secret guilty obsession.  How great would it have been to see the girls come back for a major U.S. promotion of the British Ice Cream?  Brands should take more risks, but I guess they believe it’s better to be safe than sorry...but safe doesn't always result in sales.